China seeks out “exquisite” experience for healthcare offerings: report

More medical devices are being bought for home use.

Chinese consumers are looking for a more “exquisite” experience for healthcare products and services, according to the Report on Health Consumption Insights 2021 released by JD Health in collaboration with China Business News (CBN).

The majority of surveyed households reported their annual health expenditure is between $78.01(RMB500) to $780.06 (5,000). Families with annual income below $18,721 (RMB120,000) also showed strong willingness to spend on high-priced healthcare products, noted Simin Wen, one author of the report.

First, more and more segments of healthcare products are emerging on the market, such as maternal and baby nourishment, fatigue-relieving nutrition, vision formula and more.

JD also noted that medical equipment, including household devices like sphygmomanometers and blood glucose meters as well as professional medical equipment such as ventilators, atomizers, and oxygen machines are increasingly bought for home use on its platform.

Second, people of all ages and from all places in China are paying greater attention and spending more on their health and wellbeing. Young people demonstrate strong preferences for nourishment products, the report noted.

Third, disease prevention has been widely recognized as an important part of health management. Ni Ni, another CBN author of the report pointed out that people start to holistically pay attention to their health conditions and behaviors, from body weight, sleep quality, stress level, smoking, alcohol drinking, and even daily water drinking.

“All of these aspects can be managed, and people are keen to learn these methods in order to build a healthier body and become stronger in fighting the pandemic,” said Ni Ni.